Oynucak Toy Stand is an unbuilt retail design concept developed for the toy brand Oynucak for a proposed location at Forum Istanbul. The project was conceived as a playful and visually distinctive sales environment that could establish a strong brand presence within the shopping mall while appealing directly to children and families.

The design transforms the compact retail stand into a miniature imaginative world through soft pastel colors, rounded geometries, clouds, stars, and a hot-air-balloon motif. Rather than treating the stand solely as a product display unit, the concept aimed to create an engaging spatial identity that reflects the playful character of the brand and captures attention from the surrounding mall circulation.